Boppin’ Around

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Meet Lexi St. John, the girl behind @the.bop.around. Lexi is a 2019 Mizzou grad and KC native. In this episode, Kate asks lexi what it’s like to be a new, local content creator in a city where influencer marketing is relatively new. There’s quite a few variables for both the business and influencer! But that also leaves Lexi with of room to get creative with her content, which has come to be one of her favorite parts of the job! Lexi also gives tons of KC recommendations, and even some upcoming things to do this holiday season.

Mentioned in this episode:

[01:15] Lexi St. John (@the.bop.around) background and start of the Bop Around account
[02:20] Getting inspiration from traveling to popular towns like Nashville and Charleston
[02:35] Started making videos for friends and family who visited Kansas City
[03:50] Challenges faced when starting something new that not many others are doing
[05:00] Getting her first invite to an event
[05:40] Getting to know the influencer/content creator community local to Kansas City and beyond
[06:00] Learning to navigate the business end of content creation when it’s new to both brands and creators
[07:44] The bizarre transition from college to career that no one warns you about
[09:35] Her experience at her first influencer event (at Blind Box) and tips if you want to dabble in content creation
[11:00] Get over the anxiety of posting content & wondering what friends will say
[12:00] Meet other content creators to share experiences and ideas
[12:25] Shoutout to an experienced influencer who was super helpful to Lexi – Jana @adventuresinmomlife
[14:35] How Lexi found unique places/pop-ups around Kansas City
[15:20] Tips for finding pop-up and other cool events or places wherever you live
[16:00] Frequent locations for pop up bars around Kansas City – Vignettes, Conductor Club, Julep
[16:45] Two of her favorite pop up bars
[17:30] Vignette’s Mean Girls pop up!! Merry Fetchmas
[17:55] Holiday Events happening around Kansas City
–A Christmas Carol at Spencer Theatre (UMKC Campus) Nov 18 – Dec 24, 2022
–Nutcracker at the Kauffman Center Dec 7-24, 2022
[19:55] Best parts of the “side hustle”: Learning more about herself, her interests and passions, the outlet to be creative
[21:00] No one asked about my personal feelings on editing. I give it anyway.
[22:00] Rapid fire recommendations for Kansas City: favorite coffee shop (Vested & Onyx Coffee Lab, Jinkies in Overland Park), [22:50] best BBQ (Blind Box BBQ), [23:25] Best time of the year to visit, [23:55] tourist attraction (Chiefs or Royals game), [25:55] best ice cream (Sheridan’s Frozen Custard, Betty Rae’s), [26:55] best brunch (Lula), [27:45] best neighborhood to live, [28:55] local Kansas City content creator/influencer (@smallgirlbigeatz, @hayleylewis_sports), [30:30] shops/boutiques (Lucca & Frankie and Jules)
[31:00] Future plans for The Bop Around career wise and where she sees it going, combining in event planning
[33:40] Closing comments – bopping around life

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